John Oliver on Native Advertising: It’s Gross, But This Is Our Fault

Few phrases strike fear into the hearts of media analysts and deposit dollars into the accounts of digital media companies like native advertising.

 

As users move away from early digital advertising products like banner ads, native advertising has emerged as an effective — and lucrative — way for websites to bring in revenue.

Source: mashable.com

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Which Social Media Networks Are Actually Worth Your Time?

With so many social media platforms out there, how do you know which ones are right for your business? From Facebook to Twitter, Instagram to Pinterest, we take a look into the best social sites for your business.

 

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Five Reasons Your Awesome Content Isn’t Going Viral

Prior to the rise of modern Internet culture, hearing that something (or someone) was “going viral” was generally a cause for alarm. Today, however, there are few things that create more joy in the heart of a content creator than to discover that their work—whether it’s a painfully funny video, a blog post, or even a picture of the family cat—has gone viral.

 

Predicting exactly how and when content will go viral remains an inexact and often frustrating game of chance. For every @SochiProblems, there are thousands of would-be Twitter phenomena that die quiet deaths, unnoticed. For content creators who want to share their work with the world (while enhancing their own online success), it can seem like a kind of elusive magic.

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The Marketing Power of Wikipedia: 8 Tips for PR Pros

As PR and marketing professionals – and consumers – we often forget about the sheer power and influence that Wikipedia has on our daily lives. Wikipedia is a permanent part of our public culture. It was even mentioned on the TV show, The Office.

 

All jokes aside, Wikipedia does have a distinct influence on the business community. Shareholders, employees and clients rely on your company’s Wikipedia profile to learn about your company’s strengths and weaknesses, successes and failures. Here are several reasons why your brand’s Wikipedia page is one of your biggest online marketing assets:

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The Shifting Social Media Landscape in 3 Infographics

If you’re reading this blog, you already know that social media is critical to online marketing. It’s unfathomable to imagine a world where you can’t share information at a moments’ notice, see what your friends are up to in a consolidated newsfeed, and build relationships through something as subtle as a ‘like’ button.

 

What does this (dramatically different) landscape mean for brands that are looking to reach new audiences and build critical customer relationships?

 

We’ve found 3 amazing visuals that answer these critical questions.

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Don’t Believe the Hype

Do you know what social media channels your customers use? Do you think that Twitter is where everyone can be found? Well, think again.

 

It pays to understand where your customers can be found online.

 

Understanding the demographic makeup for each social media channel can help you better target your customers. Especially as content development becomes king, it becomes more important to target your content efficiently and effectively.

 

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A CEO’s Guide to Navigating Customer Expectations

B2B companies are waking up to the fact that success demands consistently delivering on customer expectations over the relationship’s lifetime.

 

A recent IBM study found that CEOs are worried that their management teams don’t fully understand the expectations of prospects and customers, or how to operationalize their customer experience strategy fast enough.

 

The concern is justified.

 

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Purpose and Mission Matter. A lot.

This week Deloitte released research that further proves that purpose and mission are tremendous drivers of business performance. Companies that define themselves by their higher level values deliver greater levels of growth, innovation, profitability, and competitive advantage. (Infographic for download here.)

 

The data is striking. Among the 1,000+ respondents (300 executives), 82% of the “purpose driven” organizations believe they will grow this year, vs. only 48% of others.

 

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Logo Versus Brand – What Is The Difference?

Granted, yes, a logo design is part of your company’s corporate identity. However, the logo itself is not dependent on your company’s brand alone. So logo versus brand, what is the difference and when exactly does a logo become part of a brand? In order to answer this question, first let’s determine what the difference is between a logo and a brand.

 

What is a logo? In order to fully understand what a logo is, we must first identify the reasoning behind it and what its main purpose is. Several different aspects go into the design process of a logo. It must aim high to make it immediately recognizable while also inspiring admiration, trust, loyalty, in addition to an implied superiority. A logo is not used to sell, it is used to identify.

 

What is a brand? The best way to describe a brand is to look at it as a collection of perceptions that customers and prospective clients have about your business. Although you do not have control over these perceptions, it doesn’t mean that you have no control over your brand.

 

Controlling your customer’s idea of your brand can be defined by designing striking and impactful graphics that will convey your message. Using these same graphics on a consistent basis throughout the design of all of your marketing materials will help portray the right idea about your brand to your customers and clients.

What Aspects of Your Brand Do You Have Total Control Over?

 

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The social media manager is (almost) dead: 5 tips on how to evolve as a marketer

Last year, Hootsuite’s Ryan Holmes proclaimed the role of social media manager dead. He cited a study that found that the growth in positions with the title “social media manager” has slowed down by 50% between 2012 and 2013.

 

After thinking about this, I’ve come to a simple conclusion: To remain relevant and employable,  a social media specialist must evolve to a marketing leader.

 

I brainstormed a few ways social media managers can make the transition successfully. If you work in social media and want to thrive in your career in marketing, here are some tips to keep in mind:

 

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