See on Scoop.it – B2B Marketing, Strategy & Business
Eliminating extra information from emails can help you reclaim a large portion of your workday, increase your productivity, and improve your chances of getting a reply.
Boulder, Colo. entrepreneur Andreea Ayers discovered the impact of shortened correspondence when she hired a business coach to help her with her marketing company Launch Grow Joy. At first, she was concerned she had chosen the wrong person after she found this postscript at the bottom of an email:
“To save your time and mine, I’m limiting all my responses to five sentences or less.”
Read more: http://www.entrepreneur.com/article/226581#ixzz2TelFYlFN
See on www.entrepreneur.com
Today’s Chief Marketing Officer has perhaps the most precarious job in business. Which is not surprising when you consider the many challenges they face. Chief among them is how the traditional tenets of marketing have become so uprooted by technology – and at a furious pace of change that only seems to accelerate.
Why are CMOs so at risk? For starters, everyone seems to have an opinion when it comes to marketing campaigns – which are by nature public – and CMOs are often first to get blamed when something, anything, at a company goes awry.
And it’s hard for marketers to push back, in part because it’s often difficult to prove ROI. Most of us have heard one of the enduring tales of 20th Century advertising, the client who said, “I know I am wasting half my advertising budget; I just don’t know which half.”
See on www.linkedin.com
How does this video make you FEEL? Can you relate? I love how the actor refers to his customers as “Friends” and explains the reason they lost this account was because their customers “just didn’t know us anymore.” He laments on how business had been reduced to a phone call or fax, followed by another fax. Sound familiar? Except now we would say we sent an email, followed by a text, then a comment on LinkedIn. The times have changed but the problem has not; business relationships still need the human touch.
See on huntconsultingdfw.wordpress.com
Do women see themselves less accurately than strangers do? A new Dove campaign says yes — and offers proof, in the form of forensic sketches.
Dan Ariely studies what motivates us when it comes to our work. Here a look at 3 of his studies—and 3 from other researchers.
When you look carefully at the way people work, he says, you find out there’s a lot more at play—and a lot more at stake—than money.
“Our intention creates our reality.” -Wayne Dyer
I have two secrets to share, about my first job in life. Here’s the story: Fifteen lousy bucks. That’s how much I earned my first night on the job selling Crunch ’n Munch in the fall of 1996.
While in college at Boston University, I had taken a job as a vendor at Fenway Park and the Boston Garden (then called the Fleet Center). I was a snack hawker who walked up and
See on www.linkedin.com
The typical view that extroverts make the best leaders has one teensy flaw: It’s probably not true.
See on www.washingtonpost.com
I came across this article over at FastCompany on why more businesses should consider ditching their core competency model and proactively reinvent their purpose. From a career development viewpoint,
“Business models are not meant to be static,” … “In the world we live in today, you have to adapt and change. One of my fears is being this big, slow, constipated, bureaucratic company that’s happy with its success. That will wind up being your death in the end.”
For many marketers and sales teams, the 4 P’s of Marketing have been core to the foundation of how the business operates. But in today’s B2B environment, a new approach is required.
See on www.brandingbusiness.com
Contrary to popular belief, customers are less interested in price than in these six things.
All customers want the highest quality at the lowest price, right? Well, sort of. That stuff is important but, surprisingly, the quality vs. price formula is not usually on the top of the customer’s list of concerns, especially when it comes to selling B2B.
See on www.inc.com