Every individual, small business and large enterprise will not only create content and engage on social media in 2016, but seek new ways to cut through the noise and stomp out the competition.[…]
Have you ever sat down to discuss a piece of content and could almost see the word ‘viral’ hanging on everybody’s heads? Clearly, it has been the holy grail of[…]
You’ve probably heard the term “omnichannel marketing” or “omnichannel retailing” to describe tactics to reach buyers across digital platforms. The idea is simple: you’re appealing to one human mind, so[…]
When I look at what Marketers were doing 15 years ago and what they’re doing now, it feels like a 1,000 years have passed before our eyes. The techniques and[…]
Earlier this year, during the 2014 Super Bowl, a series of sloppy, nearly incoherent tweets about the game started appearing from the official Twitter account of well-known retail chain JCPenney.[…]
Few phrases strike fear into the hearts of media analysts and deposit dollars into the accounts of digital media companies like native advertising. As users move away from early digital[…]
With so many social media platforms out there, how do you know which ones are right for your business? From Facebook to Twitter, Instagram to Pinterest, we take a look into the best social sites for …
Prior to the rise of modern Internet culture, hearing that something (or someone) was “going viral” was generally a cause for alarm. Today, however, there are few things that create more joy in the heart of a content creator than to discover that their work—whether it’s a painfully funny video, a blog post, or even a picture of the family cat—has gone viral.
Predicting exactly how and when content will go viral remains an inexact and often frustrating game of chance. For every @SochiProblems, there are thousands of would-be Twitter phenomena that die quiet deaths, unnoticed. For content creators who want to share their work with the world (while enhancing their own online success), it can seem like a kind of elusive magic.
As PR and marketing professionals – and consumers – we often forget about the sheer power and influence that Wikipedia has on our daily lives. Wikipedia is a permanent part of our public culture. It was even mentioned on the TV show, The Office.
All jokes aside, Wikipedia does have a distinct influence on the business community. Shareholders, employees and clients rely on your company’s Wikipedia profile to learn about your company’s strengths and weaknesses, successes and failures. Here are several reasons why your brand’s Wikipedia page is one of your biggest online marketing assets:
If you’re reading this blog, you already know that social media is critical to online marketing. It’s unfathomable to imagine a world where you can’t share information at a moments’ notice, see what your friends are up to in a consolidated newsfeed, and build relationships through something as su…