How Do CMOs Inspire Genius?
Top Chief Marketing Officers continue to generate brilliant, innovative, often magical ideas. What is their secret? What do they do to create a seemingly constant outpouring of ingenious ideas that perpetuate continual success?
Webtrends’ CMO, Hope Frank, was one of 20 top CMOs from influential Bay Area companies, including Wells Fargo, Sybase, EMC, Hitachi, Accenture Technology Labs, Marketo and Fireman’s Fund, who gathered recently at a private dinner in San Francisco where they shared insights from a recently published report titled “Patterns of Marketing Genius” by Taryn Voget, CEO of the Everyday Genius Institute.